1 YouTube channel is Pewdiepie, run by Swedish comedian Felix Kjellberg, who hosts videos to more than 100 million followers worldwide in which he introduces and plays video games. The rise of YouTube and other social networks led to a new type of celebrity-the “YouTube star,” also called a “social media influencer.” These are people who establish credibility in a certain activity or industry and develop a large audience of followers on a social network. Some casinos now not only permit pictures, but a once-unthinkable practice-random video of gambling inside a casino. However, as more casinos warm up to the benefits of social media, those old traditions are beginning to fade. In general, you won’t get thrown out of a casino for snapping a cellphone photo of a slot jackpot these days, although in most places, it’s still officially frowned upon-and some casinos still forbid even a simple Instagram moment.

Consequently, outside of planned marketing, casinos traditionally forbade customers from even taking pictures inside a casino. Players didn’t want to be known, to the point that many have resisted joining slot clubs to retain their anonymity. Gambling in a casino traditionally was an anonymous activity.

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